
Understanding the Herd Mentality of VCs and How not to Let it Psyche You Out
Most founders fail because they give up after a few rejections instead of waiting for the one yes that changes everything.
Mark is a Managing Partner at Upfront Ventures, the largest venture capital firm in Los Angeles, where he maps out investments in early-stage technology companies with a focus on SaaS and computer vision. He tracks the evolution of the startup ecosystem as a prominent blogger and author of Both Sides of the Table, sharing insights on fundraising and venture mechanics. He also spearheads the annual Upfront Summit, a premier conference that brings together thousands of founders, investors, and cultural leaders. He is a seasoned technology investor with a deep operational background, having founded and served as CEO of two successful enterprise software companies, BuildOnline and Koral, the latter of which was acquired by Salesforce. Before joining Upfront in 2007, he served as Vice President of Product Management at Salesforce. This extensive track record gives him an elite view of scaling technology, having led or early-invested in iconic brands like Ring, Bird, Maker Studios, and TrueCar.
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Most founders fail because they give up after a few rejections instead of waiting for the one yes that changes everything.

The secret to a successful raise isn't a better pitch, it is a better plan.

Mastering the mental game of fundraising is the only way to turn a string of rejections into a massive win