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Status
ACTIVE
Global HQ
New York, United States
Countries of investment
  • United States
  • Canada
  • Singapore
Investment stages
  • Pre-Seed
  • Seed
  • Series A
Industries
  • Consumer Insights
  • Retail Tech
  • Data Analytics
About
Visible Ventures is an early-stage venture capital firm based in New York City. The firm acts as an active commercial partner, leveraging an extensive corporate network, strategic family office allocators, and public relations pipelines to quickly open distribution channels and expand brand awareness for early-stage founders.
Min check size
$250K
Max check size
$1.5M
Fund size
NPS

Investment Thesis

Visible Ventures targets Pre-Seed, Seed, and Series A funding rounds for inclusive consumer brands, modern wellness tools, FemTech platforms, and diverse-led consumer tech startups. The firm's thesis focuses on investing in exceptional management teams that are filling historical product gaps and addressing historically underserved consumer demographics.
Lead investor
Co Invest
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Manager's Experience

Lori Cashman (Co-Founder & General Partner) co-founded the firm in 2016 originally as Victress Capital with a mission to back gender-diverse teams; the firm rebranded to Visible Ventures in January 2023 to better reflect its commitment to underrepresented founders. Suzanne Norris (Co-Founder & General Partner) brings deep early-stage consumer and venture experience. The firm closed Fund II at nearly $22M in 2020 and has built a 31-company portfolio across consumer experiences and enabling technologies. Madeline Keulen (Partner) supports the firm's investment activities.

Visible Ventures Contacts Information

Primary contact

Secondary contact

Team

Lori Cashman - Co-Founder & General Partner

Suzanne Norris - Co-Founder & General Partner

Madeline Keulen - Partner

Alyssa Fanelli - Relationship Management

Portfolio

Daily Harvest

AUrate New York

Ello

Droplette

Illumix

Recurate

WaitWhat

Lucra Sports

Rae Wellness

WAAY

Alinea

UPSMITH

Superpower

Mented Cosmetics

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