Unconventional Ventures is a pre-seed to seed venture capital firm deploying capital across impact technology, healthtech, fintech, climate, and future-of-work. They invest in underrepresented founders across the Nordics and wider Europe, defining underrepresentation to include gender, ethnicity, and background, and pairing capital with a strong impact measurement discipline. The firm differentiates itself through original data and reporting on funding inequality in the Nordic ecosystem, which has made it a reference point for the region's diversity conversation.