Serena Ventures is a pre-seed to Series A venture capital firm deploying capital across consumer, health and wellness, fintech, e-commerce, food and beverage, and enterprise software. They invest in founders with diverse points of view, with a substantial portion of the portfolio built around companies led by women and founders of colour. The firm differentiates itself through exceptional brand reach and consumer distribution advantages, combining institutional capital with founder-level visibility and go-to-market support.