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Ooomf's deck was the foundation for their $2.1M Seed round in 2014, led by Atlas Ventures (Fred Destin) with participation from high-profile angels like Naval Ravikant and firms including BOLDstart and iNovia. Operating in the Freelance Marketplace industry, Ooomf effectively pivoted from an app-discovery tool to a premium, vetted network connecting high-end mobile and web developers with quality projects. The insights reveal a "Quality-First" moat; while platforms like Upwork were mired in price wars and "race-to-the-bottom" bidding, Ooomf focused on high-ticket projects (averaging $8,000) and a rigorous 5% acceptance rate for talent. The deck highlights a powerful 30% month-over-month growth and a transaction-based revenue model taking a 15% fee, proving that curation could scale just as effectively as open-market competition.

Why is relevant?

Ooomf's funding materials led to a $2.1M Seed round in 2014, with participation from Naval Ravikant and Atlas Ventures. Operating in the Freelance Marketplace industry, the company pivoted from an app-discovery tool to a premium, vetted network for developers. Insights reveal a "Quality-First" moat; while platforms like Upwork saw price wars, Ooomf focused on high-ticket projects (averaging $8,000) and a strict 5% talent acceptance rate. It highlights 30% month-over-month growth and a 15% transaction-based revenue model.
Author
Ooomf (renamed to Crew; later acquired by Dribbble)
Publication date
January 1st, 2014
Difficulty
Intermediate
Keywords
  • Marketplace
  • Gig Economy
  • Freelance
  • Seed Round
  • ooomf crunchbase
  • pitch decks
  • sample pitch decks
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