True Beauty Ventures Fund III

True Beauty Ventures

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Status

ACTIVE

Global HQ

New York, United States

Countries of investment

United States
Canada

Investment stages

Seed
Series A
Series B

Industries

Consumer Products
Health & Wellness
D2C
B2C

About
True Beauty Ventures is a New York firm with an office in Miami, founded in 2020 by Rich Gersten and Cristina Nuñez, both former investors at L Catterton and Tengram Capital. It raised a $42M debut fund in 2021 and a $75M Fund II in 2024, and has invested in brands including K18, Crown Affair, Moon Juice, Maude, Kinship and The 7 Virtues. Fund III was raised in 2026.

Min check size: $1M
Max check size: $5M
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Investment Thesis

True Beauty Ventures invests exclusively in beauty and wellness brands in the US and Canada that have early product-market fit and consumer traction, typically around $2M in revenue at entry. It writes checks of $1M to $5M, usually as lead investor with a board seat, and pairs capital with hands-on operating support from a team with decades of beauty investing and operating experience.

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Manager's Experience

Co-founder and Managing Partner Rich Gersten was previously a partner at private equity firms Tengram Capital, L Catterton and North Castle Partners, investing in beauty and consumer brands. Co-founder Cristina Nuñez also invested in consumer companies at Tengram and L Catterton and held operating roles at Clark's Botanicals and Laura Geller Beauty. Together they bring about 30 years of beauty investing and operating experience, and have built a portfolio that includes K18, Crown Affair and Moon Juice.