The Craftory Fund II | 2018 VC Fund

The Craftory

cb Email

Status

ACTIVE

Global HQ

London, United Kingdom

Countries of investment

United Kingdom
United States
Chile
Uruguay
Germany

Investment stages

Series A
Series B
Growth

Industries

Consumer Brands
Sustainability
Food & Beverage
Beauty

About
The Craftory is a progressive global investment house and certified B Corporation based in London, United Kingdom, and San Francisco, California, managing over $550 million in assets. Organized under a permanent capital framework rather than fixed-term venture fund horizons, the firm acts as a carbon-negative investor providing patient growth equity alongside heavy operational expertise in marketing science and brand scale.

Min check size: $10M
Max check size: $50M
Fund size: Unlock
NPS: Unlock

Investment Thesis

The Craftory executes growth capital investments at the Series A, Series B, and Series C stages, focusing exclusively on progressive, high-advocacy Consumer Packaged Goods (CPG) brands. The firm’s strict investment thesis mandates backing only cause-driven, responsible businesses with run rates exceeding $15M-$20M USD, explicitly proving that sustainable, ethical capitalism generates outsized market scale.

Lead investor: Unlock
Co Invest: Unlock
Number of exits: Unlock
Preferred contact method: Unlock

Manager's Experience

Elio Leoni Sceti (Co-Founder & Chairman) founded The Craftory in 2018 with a $375M+ permanent capital structure; he serves as Chairman of LSG Holdings and Non-Executive Director of Anheuser-Busch InBev, Kraft Heinz, and Barry Callebaut, bringing decades of consumer goods leadership at the highest levels including former CEO roles at Iglo and Reckitt Benckiser senior executive roles. Ernesto Schmitt (Co-Founder) brings serial entrepreneur expertise across consumer and digital sectors. The firm is the first UK-based B Corp fund focused on responsible CPG challenger brands, with notable investments including NotCo and exits including Edgard & Cooper (acquired by General Mills).