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Status
ACTIVE
Global HQ
Stockholm, Sweden
Countries of investment
  • Sweden
  • Denmark
  • Norway
  • Finland
  • Germany
  • Netherlands
  • United Kingdom
  • Switzerland
  • United States
  • India
  • Kenya
  • Uganda
  • Tanzania
  • South Africa
  • Nigeria
  • Egypt
  • Jordan
Investment stages
  • Pre-Seed
  • Seed
Industries
  • Menstrual Health
  • Sexual Health
  • Consumer Products
  • Femtech
  • Health Research
  • Advocacy
  • Digital Health
About
The Case for Her is a Stockholm-based philanthropic investment portfolio focused on two chronically underfunded women's health issues: menstruation and female sexual health. Their focus spans consumer product companies, femtech, advocacy, and research across Sweden, the Nordics, wider Europe, the United States, South Asia, and East Africa. Founded in 2017, the firm supports founders and organizations from pre-seed through seed.
Min check size
$100K
Max check size
$1M
Fund size
NPS

Investment Thesis

The Case for Her is a pre-seed to seed philanthropic investment portfolio deploying capital across menstrual health, female sexual health and pleasure, body literacy, and health research. They invest through a blended model combining traditional investment, impact investment, and grant funding into product companies, technology innovations, research initiatives, and grassroots organizations. The firm differentiates itself through a deliberately lean, fast-moving, risk-tolerant structure working in only two focus areas globally, and by funding validated metrics and evidence generation alongside companies.
Lead investor
Co Invest
Number of exits
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Manager's Experience

Founded in 2015 by Elizabeth Bailey (Founder) as a philanthropic funder focused on menstrual health and unmet issues in female sexual pleasure and endometriosis. Not a traditional VC but a grant-making philanthropic organization. Team includes program officers and researchers focused on catalyzing early-stage innovation in overlooked women's health issues.

The Case for Her Contacts Information

Primary contact

Secondary contact

Team

Cristina Ljungberg-Co-founder & Investing Partner

Wendy Anderson-Co-founder & Partner

Shannon Lövgren-Managing Director

Portfolio

AFRIpads

Be Girl

Clue

Egal

Femme International

Grow and Know

Mauj

Meela

Oky

Possible

Sustain

The Handbook

The Pleasure Project

Unbound

WoMena

YeneHealth

YLabs

Vagina Museum

New Blood

Tostan

WASH United

PSI

AQUAfit

Maverick Collective

MH Hub

African Coalition for Menstrual Health Management

The Dilemma of Desire

50y Repro Grants

Rhia Ventures

Unconventional Ventures

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