The Case for Her
Status
ACTIVE
Global HQ
Stockholm, Sweden
Countries of investment
- Sweden
- Denmark
- Norway
- Finland
- Germany
- Netherlands
- United Kingdom
- Switzerland
- United States
- India
- Kenya
- Uganda
- Tanzania
- South Africa
- Nigeria
- Egypt
- Jordan
Investment stages
- Pre-Seed
- Seed
Industries
- Menstrual Health
- Sexual Health
- Consumer Products
- Femtech
- Health Research
- Advocacy
- Digital Health
About
The Case for Her is a Stockholm-based philanthropic investment portfolio focused on two chronically underfunded women's health issues: menstruation and female sexual health. Their focus spans consumer product companies, femtech, advocacy, and research across Sweden, the Nordics, wider Europe, the United States, South Asia, and East Africa. Founded in 2017, the firm supports founders and organizations from pre-seed through seed.
The Case for Her is a Stockholm-based philanthropic investment portfolio focused on two chronically underfunded women's health issues: menstruation and female sexual health. Their focus spans consumer product companies, femtech, advocacy, and research across Sweden, the Nordics, wider Europe, the United States, South Asia, and East Africa. Founded in 2017, the firm supports founders and organizations from pre-seed through seed.
Investment Thesis
The Case for Her is a pre-seed to seed philanthropic investment portfolio deploying capital across menstrual health, female sexual health and pleasure, body literacy, and health research. They invest through a blended model combining traditional investment, impact investment, and grant funding into product companies, technology innovations, research initiatives, and grassroots organizations. The firm differentiates itself through a deliberately lean, fast-moving, risk-tolerant structure working in only two focus areas globally, and by funding validated metrics and evidence generation alongside companies.
Manager's Experience
Founded in 2015 by Elizabeth Bailey (Founder) as a philanthropic funder focused on menstrual health and unmet issues in female sexual pleasure and endometriosis. Not a traditional VC but a grant-making philanthropic organization. Team includes program officers and researchers focused on catalyzing early-stage innovation in overlooked women's health issues.
Team
Cristina Ljungberg-Co-founder & Investing Partner
Wendy Anderson-Co-founder & Partner
Shannon Lövgren-Managing Director
Portfolio
AFRIpads
Be Girl
Clue
Egal
Femme International
Grow and Know
Mauj
Meela
Oky
Possible
Sustain
The Handbook
The Pleasure Project
Unbound
WoMena
YeneHealth
YLabs
Vagina Museum
New Blood
Tostan
WASH United
PSI
AQUAfit
Maverick Collective
MH Hub
African Coalition for Menstrual Health Management
The Dilemma of Desire
50y Repro Grants
Rhia Ventures
Unconventional Ventures