Status
ACTIVE
Global HQ
San Francisco, United States
Countries of investment
- United States
- United Kingdom
- Canada
- Nigeria
- Ghana
- Kenya
- India
Investment stages
- Pre-Seed
- Seed
- Series A
Industries
- E-commerce
- FinTech
- Health & Wellness
- Web3
- Consumer
- EdTech
- Enterprise Software
- Underrepresented Founders
About
Starfire Ventures is a San Francisco-based venture capital firm focused on backing overlooked and underrepresented founders. Their focus spans e-commerce, fintech, health & wellness, Web3, consumer, edtech, and enterprise software across the United States, United Kingdom, Canada, Nigeria, Ghana, Kenya, and India. The firm supports diverse founders from pre-seed through Series A stages.
Starfire Ventures is a San Francisco-based venture capital firm focused on backing overlooked and underrepresented founders. Their focus spans e-commerce, fintech, health & wellness, Web3, consumer, edtech, and enterprise software across the United States, United Kingdom, Canada, Nigeria, Ghana, Kenya, and India. The firm supports diverse founders from pre-seed through Series A stages.
Investment Thesis
Starfire Ventures is a pre-seed to Series A stage venture capital firm deploying capital across e-commerce, fintech, health & wellness, Web3, consumer, edtech, and enterprise software sectors. They invest in groundbreaking entrepreneurs building products that make everyday lives of everyday people better, with nearly 70% of portfolio companies led by women or people of color. The firm differentiates itself through Serena Williams' athlete-founder platform and network, with 16 unicorns in the current portfolio, hunting for the next trillion-dollar company through backing overlooked founders others don't reach.
Manager's Experience
Rebranded in July 2026 from Serena Ventures (founded 2014). Led by Serena Williams (Managing Partner, 23-time Grand Slam champion, entrepreneur, and investor) and Beth Ferreira (General Partner). Team includes Alison Rapaport Stillman (Founding General Partner) and additional partners of mostly women from diverse backgrounds. Manages $111M+ AUM across multiple funds. Portfolio includes 60+ companies with 16 unicorns. 76% of investments are in solo female founders and/or Black founders. Notable investments include Impossible Foods, Karat, Esusu, MasterClass, Andela, Nowa Beauty, Ro, and Nike partnerships.
Team
Serena Williams - Managing Partner
Beth Ferreira - General Partner
Alison Rapaport Stillman - Founding General Partner
Portfolio
Esusu
MasterClass
Midi Health
Impossible Foods
Daily Harvest
Olly
Noom
Tonal
Coinbase
Cointracker
Parfait