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Starfire Ventures

Status
ACTIVE
Global HQ
San Francisco, United States
Countries of investment
  • United States
  • United Kingdom
  • Canada
  • Nigeria
  • Ghana
  • Kenya
  • India
Investment stages
  • Pre-Seed
  • Seed
  • Series A
Industries
  • E-commerce
  • FinTech
  • Health & Wellness
  • Web3
  • Consumer
  • EdTech
  • Enterprise Software
  • Underrepresented Founders
About
Starfire Ventures is a San Francisco-based venture capital firm focused on backing overlooked and underrepresented founders. Their focus spans e-commerce, fintech, health & wellness, Web3, consumer, edtech, and enterprise software across the United States, United Kingdom, Canada, Nigeria, Ghana, Kenya, and India. The firm supports diverse founders from pre-seed through Series A stages.
Min check size
$100K
Max check size
$2M
Fund size
NPS

Investment Thesis

Starfire Ventures is a pre-seed to Series A stage venture capital firm deploying capital across e-commerce, fintech, health & wellness, Web3, consumer, edtech, and enterprise software sectors. They invest in groundbreaking entrepreneurs building products that make everyday lives of everyday people better, with nearly 70% of portfolio companies led by women or people of color. The firm differentiates itself through Serena Williams' athlete-founder platform and network, with 16 unicorns in the current portfolio, hunting for the next trillion-dollar company through backing overlooked founders others don't reach.
Lead investor
Co Invest
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Manager's Experience

Rebranded in July 2026 from Serena Ventures (founded 2014). Led by Serena Williams (Managing Partner, 23-time Grand Slam champion, entrepreneur, and investor) and Beth Ferreira (General Partner). Team includes Alison Rapaport Stillman (Founding General Partner) and additional partners of mostly women from diverse backgrounds. Manages $111M+ AUM across multiple funds. Portfolio includes 60+ companies with 16 unicorns. 76% of investments are in solo female founders and/or Black founders. Notable investments include Impossible Foods, Karat, Esusu, MasterClass, Andela, Nowa Beauty, Ro, and Nike partnerships.

Starfire Ventures Contacts Information

Primary contact

Secondary contact

Team

Serena Williams - Managing Partner

Beth Ferreira - General Partner

Alison Rapaport Stillman - Founding General Partner

Portfolio

Esusu

MasterClass

Midi Health

Impossible Foods

Daily Harvest

Olly

Noom

Tonal

Coinbase

Cointracker

Parfait

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