Salling Seeds (Salling Group)
Status
ACTIVE
Global HQ
Aarhus, Denmark
Countries of investment
- Denmark
- Germany
- Poland
- Sweden
- Lithuania
- Latvia
- Estonia
Investment stages
- Seed
- Growth
Industries
- Retail Tech
- E-commerce
- Consumer Goods
- Sustainability
About
Salling Seeds supports founders developing innovations in retail and consumer goods, offering capital, industry expertise, and market access. By leveraging Salling Group’s retail footprint, startups gain practical pathways to scale and validate their solutions across European markets.
Salling Seeds supports founders developing innovations in retail and consumer goods, offering capital, industry expertise, and market access. By leveraging Salling Group’s retail footprint, startups gain practical pathways to scale and validate their solutions across European markets.
Investment Thesis
Salling Group invests in early-stage retail and consumer technology startups across Northern and Central Europe. The fund focuses on solutions that enhance retail operations, sustainability, and customer experiences.
Manager's Experience
Run by Salling Group’s corporate innovation and investment leaders, who bring decades of experience in retail, supply chain, and consumer innovation. The managers combine retail operations expertise with venture investment know-how to back high-potential European startups.
Team
Andreas Møballe – Head of Group Strategy
Mergers & Acquisitions
Salling Seeds