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Status
ACTIVE
Global HQ
London, United Kingdom
Countries of investment
  • United Kingdom
  • United States
  • Germany
  • France
  • Netherlands
Investment stages
  • Seed
  • Series A
  • Series B
Industries
  • Consumer Brands
  • FemTech
  • Wellness
  • Sustainable Goods
  • Lifestyle Tech
  • DTC
About
Relentless is a London-based VC focused on early-stage consumer brand companies. Their focus spans consumer brands, FemTech, wellness, sustainable goods, and lifestyle tech across the United Kingdom, the United States, Germany, France, and the Netherlands. The firm supports founders from Seed through Series B.
Min check size
$500K
Max check size
$2M
Fund size
NPS

Investment Thesis

Relentless is an early-stage venture capital firm deploying capital across consumer brands, FemTech, wellness, sustainable goods, and lifestyle technology sectors. They invest in founders building category-defining consumer brands with operator-investor support and mission-driven thesis. The firm differentiates itself through founder Carmen Rico's prior Blossom Capital and consumer brand investing expertise, London positioning, dedicated focus on women founders and consumer brands, and operator-investor expertise across consumer-facing categories.
Lead investor
Co Invest
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Manager's Experience

Carmen Rico (Founder & Managing Partner) founded Relentless after a career as a Partner at Blossom Capital where she led consumer and FinTech investments; she previously worked at Sutton Place Strategies and brings deep consumer brand investing expertise. The firm operates from London with dedicated focus on women founders and consumer brands across FemTech, wellness, sustainable goods, and lifestyle sectors, supporting category-defining consumer companies with operator-investor expertise.

Relentless Contacts Information

Primary contact

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