The investment thesis is centered on generating both financial profit and broader societal utility. Phoenix Family Office actively seeks the best investment opportunities in unlisted assets, focusing on sectors where high impact and value creation can be achieved. The firm places equal importance on sustainable investing—particularly in essential solutions such as housing—and aims for attractive returns by aligning investments with genuine community needs and long-term macro trends. A disciplined, research-driven process and a long-term outlook underpin their approach, with a preference for investments with strong defensive qualities and the capacity to weather market cycles.