Mu Ventures
Status
ACTIVE
Global HQ
New York, United States
Countries of investment
- USA
Investment stages
- Pre-Seed
- Seed
Industries
- E-Commerce
- Commerce
- AI
- Consumer Products
- Retail Tech
About
Mu Ventures is an innovative early-stage venture capital fund dedicated to propelling the next generation of e-commerce businesses. By strategically reducing friction for our portfolio companies, we empower them to streamline their operations and enhance customer experiences, ultimately lowering the barriers to success in the e-commerce landscape. Our mission is to navigate the complexities of the market, allowing our partners to focus on growth and innovation. The mµ in Mu Ventures, pronounced miew, symbolizes our commitment to minimizing obstacles and maximizing potential for our clients.
Mu Ventures is an innovative early-stage venture capital fund dedicated to propelling the next generation of e-commerce businesses. By strategically reducing friction for our portfolio companies, we empower them to streamline their operations and enhance customer experiences, ultimately lowering the barriers to success in the e-commerce landscape. Our mission is to navigate the complexities of the market, allowing our partners to focus on growth and innovation. The mµ in Mu Ventures, pronounced miew, symbolizes our commitment to minimizing obstacles and maximizing potential for our clients.
Investment Thesis
Mu Ventures invests in early stage technology startups with a focus on companies developing disruptive technologies and scalable business models.
Manager's Experience
Led by Gary Benerofe (General Partner, Yale BA in economics and UCLA MBA, former Lehman Brothers investment banker, founder of Corner Light Capital, former CEO of ecommerce agency mediaspa and Managing Director for the Americas at overdose, with more than 150 digital transformation projects for brands including DKNY, Nespresso and Nine West). Anchor LPs include Jeff Weiser (Managing Partner at L Catterton, formerly CMO of Shopify), Tod Sacerdoti (GP at Flex Capital and founder of BrightRoll), Babak Hamadani (GP at Primeset) and Ken Pasternak (CEO of KABR Group and founder of Knight Capital). An advisor bench of more than 30 commerce operators supports the portfolio, which includes Alloy Automation, Balance, Arta, Firmly and Nilus. Based in New York and focused on the next wave of commerce.
Mu Ventures Contacts Information
Primary contact
Team
Gary Benerofe - General Partner
Portfolio
Alloy Automation
Balance
Arta
Firmly
Nilus
Consio
Neurometric
Sapience AI
Kingpin
Mayple