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Status
ACTIVE
Global HQ
Henley-in-Arden, United Kingdom
Countries of investment
  • United Kingdom
Investment stages
  • Pre-Seed
  • Seed
  • Series A
  • Series B
Industries
  • MedTech
  • Digital Health
About
Mercia Asset Management is focused on supporting high-growth tech and life-science companies across the UK, particularly outside of the well-established London-Cambridge-Oxford corridors. The firm combines funds and direct investment to help startups scale their operations, build their teams, and expand into new markets. Mercia Asset Management works closely with portfolio companies, providing them with the resources needed to move from regional players to national and global leaders in their respective industries.
Min check size
$25K
Max check size
$30M
Fund size
NPS

Investment Thesis

Mercia Asset Management’s thesis centers on scaling high-potential regional UK technology and life-science businesses. It invests through managed funds and direct capital, supporting companies from seed through expansion with a hands-on approach to accelerate growth and create regional champions.
Lead investor
Co Invest
Number of exits
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Manager's Experience

Led by seasoned VC professionals with expertise in technology, healthcare, and industrial sectors, supporting companies from seed to growth stages.

Mercia Asset Management Contacts Information

Primary contact

Secondary contact

Team

Adam Lovell – Investment Manager

Adam Watts – Investment Manager

Alex Gwyther – Investment Manager

Alice Grieve – Compliance Manager

Alison Dwyer – Head of Marketing & Communications

Amber Jardine – Portfolio Support Manager

Amrit Sami – Investment Associate

Amy Westwood – Group Brand Manager

Andy Clough – Investment Manager

Andy Green – Investment Director (Manufacturing) - Frontier Development Capital

Andy Heaton – Investment Manager

Andy Tyas – Investment Manager

Angela Warner – Managing Director

Anna Brown – VCT Board

Annmarie Buffery – Project Monitoring Officer

Portfolio

nDreams

Voxpopme

W2

Invincibles Studio

Avid Games

SHE

Clarilis

Allinea Software

Molecular Solar

Oxford Genetics

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