Imaginary Ventures

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Status

ACTIVE

Global HQ

New York, United States

Countries of investment

United States
United Kingdom
France
Spain
Canada

Investment stages

Seed
Series A
Series B

Industries

Fashion
Beauty
Luxury Retail
Consumer Brands

About
Imaginary Ventures is an international venture capital firm co-founded by fashion tech entrepreneur Natalie Massenet (founder of Net-a-Porter) and Nick Brown, maintaining corporate offices in New York City and London. The firm positions itself as an operational bridge for early-stage direct-to-consumer and retail infrastructure startups, utilizing their founders' extensive deep domain networks to scale portfolio companies cross-border between North America and Europe.

Min check size: $1M
Max check size: $20M
Fund size: Unlock
NPS: Unlock

Investment Thesis

Imaginary Ventures targets Seed, Series A, and Series B investments in teams navigating the intersection of physical retail and modern technology platforms. The firm's investment thesis centers on identifying high-conviction, culturally resonant omni-channel consumer brands, e-commerce enablement ecosystems, premium lifestyle platforms, and consumer-tech products poised for rapid global expansion.

Lead investor: Unlock
Co Invest: Unlock
Number of exits: Unlock
Preferred contact method: Unlock

Manager's Experience

Natalie Massenet (Co-Founder & General Partner) founded Net-a-Porter in 2000 and built it into the leading global luxury e-commerce platform before its acquisition by Richemont; she served as Chair of the British Fashion Council for years and brings unparalleled luxury, fashion, and retail expertise. Nick Brown (Co-Founder & General Partner) was previously a Partner at 14W where he led investments in Goop, Outdoor Voices, and The RealReal, bringing deep consumer venture investing experience. Together they grew Imaginary to over $1B AUM with Fund III at $500M, backing iconic brands including SKIMS, Glossier, Daily Harvest, Mejuri, and Farfetch.