Homegrown Ventures
Status
ACTIVE
Global HQ
Dubai, United Arab Emirates
Countries of investment
- United Arab Emirates
- Lebanon
- India
Investment stages
- Seed
- Series A
Industries
- CPG
- FMCG
- Food & Beverage
- Health & Wellness
- Personal Care
- Home Care
- Lifestyle
About
Homegrown Ventures operates at the intersection of venture capital and consumer brand building, supporting early-stage founders not just with capital but with expertise in branding, distribution, and go-to-market. The firm emphasizes companies that can grow organically through strong customer affinity rather than purely paid acquisition.
Homegrown Ventures operates at the intersection of venture capital and consumer brand building, supporting early-stage founders not just with capital but with expertise in branding, distribution, and go-to-market. The firm emphasizes companies that can grow organically through strong customer affinity rather than purely paid acquisition.
Investment Thesis
Homegrown Ventures focuses on consumer brands, particularly CPG (consumer packaged goods), backing founders building authentic, community-driven brands with strong product-market resonance and scalable distribution strategies. (inferred from firm positioning and sector focus)
Manager's Experience
GPs bring 30+ years combined CPG industry experience at Unilever, Coca-Cola, Kraft/Mondelez, Danone, Nokia, Microsoft. Both also operators/founders themselves (elGrocer exit to e&; HilalFul). Specialist operator-investor model.
Team
Nader Amiri - General Partner
Ahmad Shamieh - General Partner
Portfolio
PawPots
Plaay
plus 3 others undisclosed