G9 Ventures
Status
ACTIVE
Global HQ
New York, United States
Countries of investment
- United States
- United Kingdom
Investment stages
- Seed
- Series A
- Series B
Industries
- Fashion
- Beauty
- Lifestyle
- Consumer
About
G9 Ventures is a boutique, early-stage venture capital fund founded by prominent consumer investor Amy Griffin, operating out of New York City. The firm leverages an influential, proprietary network of multi-hyphenate co-investors, operators, and public figures to rapidly scale visibility and commercial pipelines for early-stage consumer startups.
G9 Ventures is a boutique, early-stage venture capital fund founded by prominent consumer investor Amy Griffin, operating out of New York City. The firm leverages an influential, proprietary network of multi-hyphenate co-investors, operators, and public figures to rapidly scale visibility and commercial pipelines for early-stage consumer startups.
Investment Thesis
G9 Ventures invests early-stage Seed, Series A, and Series B capital into next-generation consumer brands, female-focused wellness technologies, and digitally native lifestyle platforms. The firm's investment thesis focuses on backing exceptional founders who can build deeply loyal communities and leverage network effects to drive omnichannel growth.
Manager's Experience
Amy Griffin (Founder & Managing Partner) founded G9 Ventures in 2017 with a thesis focused on generational brands empowering consumers to live, look, and feel better; she has built one of the most concentrated and successful early-stage consumer wellbeing portfolios with 6 unicorns including Bumble (IPO), Oura, Ro, and Hims & Hers, plus notable investments in Goop, Caraway, and Hey Jane. The firm operates as a focused solo-GP vehicle with concentrated check sizes across health, wellness, and consumer technology.
Team
Amy Griffin - Founder & Managing Partner
Portfolio
Bumble
Oura
Ro
Hey Jane
Caraway
Hims & Hers
Goop
LOVB
Rōz Hair
Little Otter
Archive