San Francisco, United States
- United States
- United Kingdom
- Finland
- Singapore
- Pre-Seed
- Seed
- Series A
- Series B
- Consumer
- DTC
- Ecommerce
- Retail
- Marketplace
About
Forerunner Ventures is a premier consumer-focused venture capital firm based in San Francisco, California, managing nearly $3 billion in assets under management following the close of its $500 million Fund VII. Founded by Kirsten Green in 2010, the firm has pioneered category-defining consumer and e-commerce investing by backing early-stage disruptors and scaling them through deep institutional support and cultural insight.
Forerunner Ventures focuses on early-stage investments across Pre-Seed, Seed, Series A, and Series B stages, targeting consumer platforms, digital commerce infrastructure, and user-centric applications. The firm's core thesis centers on backing "human-first" technology, specifically focusing on how AI-native infrastructure and application layers will rewrite how consumers experience daily connections, health, work, and commerce.
Kirsten Green (Founder & Managing Partner) founded Forerunner Ventures in 2012 after a career as an equity research analyst at Banc of America Securities covering consumer and retail; she is widely recognized as one of the most influential consumer investors of the past decade, having backed Dollar Shave Club (acquired by Unilever for $1B), Jet.com (acquired by Walmart for $3.3B), Bonobos (acquired by Walmart), Glossier, Chime, Warby Parker, and Oura, with Fund VII closing at $500M in November 2024 bringing total AUM to approximately $3B. Eurie Kim (General Partner) joined in 2012 and brings deep consumer investing expertise. Brian O'Malley (General Partner) joined from Accel Partners where he was a Partner, bringing growth-stage venture capital expertise.
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