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Status
ACTIVE
Global HQ
Stockholm, Sweden
Countries of investment
  • USA
  • Sweden
  • Germany
  • China
  • Brazil
Investment stages
  • Seed
  • Series A
  • Series B
  • Growth
Industries
  • Home Appliances
  • Sustainability
  • Smart Home
  • Consumer Products
  • IoT
  • Energy Efficiency
About
Electrolux Ventures invests in startups that are developing innovative technologies in the home appliance and consumer products sectors. The firm focuses on companies that are addressing consumer needs in areas such as connected homes, energy efficiency, and sustainability. Electrolux Ventures partners with entrepreneurs who are creating the next generation of household appliances, leveraging Electrolux’s global market reach and expertise in manufacturing to accelerate the commercialization of breakthrough innovations in the home appliance industry.
Min check size
$100K
Max check size
$2M
Fund size
NPS

Investment Thesis

Electrolux Ventures invests in innovative startups enhancing the future of home living. The firm focuses on sustainability, smart appliances, and connected home ecosystems. It supports companies driving efficiency and consumer well-being. The strategy is to pioneer technologies shaping sustainable domestic experiences.
Lead investor
Co Invest
Number of exits
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Manager's Experience

Electrolux Ventures’ team is highly experienced in consumer products, technology, and corporate strategy. With over 15 years of experience, they focus on investing in sustainable home appliances, connected technologies, and innovations in the consumer goods sector.

Team

Simon Harrop – Managing Director

Malin Carlsson – Investment Director

Johan Lund – Investment Manager

Elin Persson – Analyst

Portfolio

Karma

Mila Cares

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