Status
ACTIVE
Global HQ
Germany
Countries of investment
- USA
- Germany
Investment stages
- Seed
Industries
- Sustainability
About
Diageo is a renowned British multinational alcoholic beverages company, recognized for its extensive portfolio of over 200 brands distributed across nearly 180 countries. As a leader in the premium drinks sector, Diageo boasts iconic labels such as Smirnoff, Johnnie Walker, Baileys, and Guinness, each representing a commitment to quality and craftsmanship. With a focus on innovation and sustainability, Diageo is dedicated to enhancing its product offerings while fostering responsible drinking practices globally. The company's diverse operations span various segments, ensuring it meets the evolving preferences of consumers around the world.
Diageo is a renowned British multinational alcoholic beverages company, recognized for its extensive portfolio of over 200 brands distributed across nearly 180 countries. As a leader in the premium drinks sector, Diageo boasts iconic labels such as Smirnoff, Johnnie Walker, Baileys, and Guinness, each representing a commitment to quality and craftsmanship. With a focus on innovation and sustainability, Diageo is dedicated to enhancing its product offerings while fostering responsible drinking practices globally. The company's diverse operations span various segments, ensuring it meets the evolving preferences of consumers around the world.
Investment Thesis
Diageos strategy focuses on six strategic priorities to become one of the best performing, most trusted, and respected consumer products companies in the world: sustaining quality growth, embedding everyday efficiency, investing smartly, promoting positive drinking, championing inclusion and diversity, and pioneering graintoglass sustainability.