Consumer Ventures
Status
ACTIVE
Global HQ
Los Angeles, United States
Countries of investment
- United States
- Canada
Investment stages
- Seed
- Series A
Industries
- Consumer Brands
- CPG
- Food & Beverage
- Beauty
- Personal Care
- Wellness
- DTC
- Pet
About
Consumer Ventures is a Chicago-based VC focused on emerging consumer brands. Their focus spans CPG, food & beverage, beauty, personal care, wellness, and pet across the United States and Canada. The firm supports founders from Seed through Series A with check sizes up to $1M.
Consumer Ventures is a Chicago-based VC focused on emerging consumer brands. Their focus spans CPG, food & beverage, beauty, personal care, wellness, and pet across the United States and Canada. The firm supports founders from Seed through Series A with check sizes up to $1M.
Investment Thesis
Consumer Ventures is an early-stage venture capital firm deploying capital across consumer brands, CPG, food & beverage, beauty, personal care, wellness, and pet sectors. They invest up to $1M in post-traction emerging consumer brands with $500K-$10M revenue, providing hands-on operational support and access to a formalized advisory bench from large-scale CPG platforms. The firm differentiates itself through founder Jason Starr's full-stack operator-investor expertise spanning operations, technology, venture capital, and private equity specifically in consumer brands, weekly founder calls with deep involvement in financial modeling and operational systems, and "borrowed scale" expertise from CPG advisors typically reserved for later-stage companies.
Manager's Experience
Jason Starr (Founder & Managing Director) founded Consumer Ventures with over two decades of experience spanning operations, technology, venture capital, and private equity; he previously served as Fund Manager at CircleUp in San Francisco where he invested in dozens of consumer ventures, spent over eight years at Winona Capital Management (a Chicago-based consumer-focused private equity firm with $300M+ AUM), worked at Opus Capital in Silicon Valley, and was a founder or early employee at several high-tech start-ups in Denver including BoldTech Systems (Deloitte Tech Fast 50, Inc. 500, acquired by Perficient NASDAQ:PRFT). Jason holds an MBA from University of Chicago Booth (Polsky Center) class of 2007 and brings rare operator-investor hybrid full-stack experience uniquely focused on the consumer brand investment lifecycle.
Team
Jason Starr - Founder & Managing Director