CAVU Venture Partners
Status
ACTIVE
Global HQ
New York, United States
Countries of investment
- United States
- United Kingdom
- Canada
Investment stages
- Series A
- Series B
- Growth
Industries
- Food & Beverage
- Consumer
- Wellness
- Retail
About
CAVU Consumer Partners is an operational venture and growth equity firm founded by veteran consumer brand builders, maintaining major offices in Austin, Texas and New York City. The firm functions as an elite marketing powerhouse, operating a massive in-house creative and digital branding agency that trades operational marketing services and distribution playbooks for material equity positions.
CAVU Consumer Partners is an operational venture and growth equity firm founded by veteran consumer brand builders, maintaining major offices in Austin, Texas and New York City. The firm functions as an elite marketing powerhouse, operating a massive in-house creative and digital branding agency that trades operational marketing services and distribution playbooks for material equity positions.
Investment Thesis
CAVU Consumer Partners allocates Series A, Series B, and Growth-stage capital strictly into high-velocity, better-for-you consumer-packaged goods, functional food, beverage, and personal care brands. The firm’s investment thesis centers on scaling modern lifestyle companies that offer clean-label alternatives and clear wellness propositions to a rapidly evolving demographic of global consumers.
Manager's Experience
Rohan Oza (Co-Founder & Managing Partner) is one of the most prominent consumer brand builders globally, having led marketing at Coca-Cola for Vitaminwater and other brands before becoming known as the "Brandfather" through Shark Tank appearances; he co-founded CAVU in 2015 to apply operator-investor expertise to better-for-you consumer brands. Clayton Christopher (Co-Founder & Managing Partner) founded Sweet Leaf Tea Company (acquired by Nestlé) and Deep Eddy Vodka (acquired by Heaven Hill), bringing serial entrepreneur consumer brand expertise. Brett Thomas (Co-Founder & Managing Partner) and Dhiren Fonseca (Co-Founder & Managing Partner) round out the senior leadership. Notable exits include Bai (acquired by Dr Pepper Snapple for $1.7B), Vital Proteins, and Health-Ade Kombucha.
Team
Rohan Oza - Co-Founder & Managing Partner
Brett Thomas - Co-Founder & Managing Partner
Clayton Christopher - Co-Founder & Managing Partner
Dhiren Fonseca - Co-Founder & Managing Partner
Jenna Jackson - Principal
Jared Jacobs - Partner
Portfolio
Whoop
Oatly
Bulletproof
Beyond Meat
The Farmer's Dog
Native Pet
High Brew Coffee
Recess
Poppi
Topicals
Once Upon a Farm
OSEA Malibu
Nécessaire
Vital Proteins
Health-Ade Kombucha
Bai
Made by Nacho
Thrive Market
Beekeeper's Naturals
4AM Skin
Crazy Mountain