- United States
- United Kingdom
- Canada
- Food & Beverage
- Consumer
- Wellness
- Retail
About
CAVU Consumer Partners is an operational venture and growth equity firm founded by veteran consumer brand builders, maintaining major offices in Austin, Texas and New York City. The firm functions as an elite marketing powerhouse, operating a massive in-house creative and digital branding agency that trades operational marketing services and distribution playbooks for material equity positions.
CAVU Consumer Partners allocates Series A, Series B, and Growth-stage capital strictly into high-velocity, better-for-you consumer-packaged goods, functional food, beverage, and personal care brands. The firm’s investment thesis centers on scaling modern lifestyle companies that offer clean-label alternatives and clear wellness propositions to a rapidly evolving demographic of global consumers.
Rohan Oza (Co-Founder & Managing Partner) is one of the most prominent consumer brand builders globally, having led marketing at Coca-Cola for Vitaminwater and other brands before becoming known as the "Brandfather" through Shark Tank appearances; he co-founded CAVU in 2015 to apply operator-investor expertise to better-for-you consumer brands. Clayton Christopher (Co-Founder & Managing Partner) founded Sweet Leaf Tea Company (acquired by Nestlé) and Deep Eddy Vodka (acquired by Heaven Hill), bringing serial entrepreneur consumer brand expertise. Brett Thomas (Co-Founder & Managing Partner) and Dhiren Fonseca (Co-Founder & Managing Partner) round out the senior leadership. Notable exits include Bai (acquired by Dr Pepper Snapple for $1.7B), Vital Proteins, and Health-Ade Kombucha.
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