Brand Foundry Ventures Fund V

Brand Foundry Ventures

cb Email

Status

ACTIVE

Global HQ

New York, United States

Countries of investment

United States
Canada

Investment stages

Pre-Seed
Seed
Series A

Industries

DTC
Consumer Brands
Retail
Lifestyle

About
Brand Foundry Ventures is a specialized early-stage venture capital firm and consumer incubator headquartered in New York City. The firm provides hands-on operational capital, combining initial venture financing with intensive internal advisory resources across brand design, supply chain sourcing, and localized go-to-market execution strategies.

Min check size: $500K
Max check size: $1.5M
Fund size: Unlock
NPS: Unlock

Investment Thesis

Brand Foundry Ventures targets Pre-Seed, Seed, and Series A investments in early-stage consumer products, digitally native brands, and vertical commerce enablement software. The firm's investment thesis centers on backing agile operators who are leveraging data-driven direct-to-consumer models and omnichannel frameworks to disrupt legacy consumer product goods categories.

Lead investor: Unlock
Co Invest: Unlock
Number of exits: Unlock
Preferred contact method: Unlock

Manager's Experience

Andrew Mitchell (Founder & Managing Partner) founded Brand Foundry Ventures in 2014 with a specialized thesis backing seed-stage consumer product brands rather than software; he has led investments in Peloton, Allbirds, Warby Parker, Harry's, and Glossier, raising Fund V at $125M to continue the consumer brand thesis. John Yang (Managing Partner) joined as Managing Partner bringing deep consumer venture experience. The firm has made 120+ investments with 37+ successful exits including one unicorn and three IPOs, with average check sizes around $796K.