Better Food Ventures
Status
ACTIVE
Global HQ
Menlo Park, United States
Countries of investment
- United States
- Canada
Investment stages
- Seed
- Series A
Industries
- FoodTech
- AgriFood
- Foodservice Technology
- Retail Technology
- Supply Chain
- Restaurant Tech
About
Better Food Ventures is a seed-stage venture firm focused on technology companies transforming food and agriculture. Their thesis covers foodservice tech, retail innovation, supply chain, and ag solutions. The firm offers founders hands-on guidance from a team of experienced food industry operators.
Better Food Ventures is a seed-stage venture firm focused on technology companies transforming food and agriculture. Their thesis covers foodservice tech, retail innovation, supply chain, and ag solutions. The firm offers founders hands-on guidance from a team of experienced food industry operators.
Investment Thesis
Better Food Ventures is an early-stage venture capital firm investing in technology companies reshaping the food and agriculture value chain. They partner with founders building solutions across restaurant tech, food retail, farm tech, and supply chain. The firm differentiates itself through its operator-led team with decades of combined experience in food industry leadership.
Manager's Experience
Founding Partner Rob Trice and Partners Seana Day, Michael Rose, and Brita Rosenheim bring extensive food industry, technology, and venture operations experience to early-stage agrifood investing since 2013. The team tracks over 4,000 startups across the sector, leveraging deep Silicon Valley networks and specialized food and agriculture industry expertise to source Seed and Series A opportunities. With 30+ active portfolio companies including Afresh Technologies, Milk Moovement, and Sentera, the firm operates with an angel-syndicate-style partnership model focused on information technology applications to food systems, generating financial returns alongside positive supply chain impact.
Team
Rob Trice – Founding Partner
Seana Day – Partner
Michael Rose – Partner
Brita Rosenheim – Partner
Portfolio
Afresh Technologies
Milk Moovement
Clear Labs
Sentera
DecisionNext
Local Line
Bountiful
Edifice Health
Gastrograph
Adapt-N
Byte Foods
FarmOp
Four Growers
Beagle Technology