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Status
ACTIVE
Global HQ
Menlo Park, United States
Countries of investment
  • United States
  • Canada
Investment stages
  • Seed
  • Series A
Industries
  • FoodTech
  • AgriFood
  • Foodservice Technology
  • Retail Technology
  • Supply Chain
  • Restaurant Tech
About
Better Food Ventures is a seed-stage venture firm focused on technology companies transforming food and agriculture. Their thesis covers foodservice tech, retail innovation, supply chain, and ag solutions. The firm offers founders hands-on guidance from a team of experienced food industry operators.
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$500K
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$3M
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NPS

Investment Thesis

Better Food Ventures is an early-stage venture capital firm investing in technology companies reshaping the food and agriculture value chain. They partner with founders building solutions across restaurant tech, food retail, farm tech, and supply chain. The firm differentiates itself through its operator-led team with decades of combined experience in food industry leadership.
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Co Invest
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Manager's Experience

Founding Partner Rob Trice and Partners Seana Day, Michael Rose, and Brita Rosenheim bring extensive food industry, technology, and venture operations experience to early-stage agrifood investing since 2013. The team tracks over 4,000 startups across the sector, leveraging deep Silicon Valley networks and specialized food and agriculture industry expertise to source Seed and Series A opportunities. With 30+ active portfolio companies including Afresh Technologies, Milk Moovement, and Sentera, the firm operates with an angel-syndicate-style partnership model focused on information technology applications to food systems, generating financial returns alongside positive supply chain impact.

Better Food Ventures Contacts Information

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Secondary contact

Team

Rob Trice – Founding Partner

Seana Day – Partner

Michael Rose – Partner

Brita Rosenheim – Partner

Portfolio

Afresh Technologies

Milk Moovement

Clear Labs

Sentera

DecisionNext

Local Line

Bountiful

Edifice Health

Gastrograph

Adapt-N

Byte Foods

FarmOp

Four Growers

Beagle Technology

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