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Status
ACTIVE
Global HQ
Madison, United States
Countries of investment
  • United States
Investment stages
  • Seed
  • Series A
Industries
  • Insurtech
  • Fintech
  • Data & AI
  • Cybersecurity
  • Property tech
  • Climate resilience
About
American Family Ventures is a Madison, Wisconsin-based corporate venture capital firm focused on insurtech and data analytics. Their focus spans the United States. The firm supports founders from seed through Series A stages.
Min check size
$1M
Max check size
$5M
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NPS

Investment Thesis

American Family Ventures is the venture arm of American Family Insurance, investing seed-to-Series A in insurtech, data/analytics, and future-of-work startups. The firm differentiates itself through direct access to a top-10 US personal lines insurer's distribution and claims data.
Lead investor
Co Invest
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Manager's Experience

One of the earliest insurer CVCs, launched in 2013 in Madison, Wisconsin by American Family Insurance and led by Managing Director Dan Reed. Has raised successive funds in the $150–200M range, with American Family as anchor and select outside LPs. Notable early wins include Ring (acquired by Amazon) and Root. (Fund sizes and leadership unverified.)

American Family Ventures Contacts Information

Primary contact

Secondary contact

Team

Brittany Clements-Managing Director

Dan Reed-Founder & Managing Director

Kyle Beatty-Managing Director

Amanda Joseph-Team Member

Portfolio

Ring

Root Insurance

Networked Insights

Bright Health

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