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Stytch

Stytch’s deck was the primary vehicle for their $90M Series B funding round, led by Coatue with participation from Benchmark, Thrive, and Index, valuing the company at $1B. Operating in the Developer Tools and Cybersecurity industry, Stytch provides an API-first platform designed to eliminate the need for passwords. The insights center on the massive friction caused by traditional login methods—where 75% of users drop off during a password reset. By offering a modular "toolkit" of magic links, biometrics, and SMS passcodes, Stytch enables developers to embed secure, frictionless authentication in minutes rather than months. The deck also highlights their acquisition of Cotter to bolster their no-code capabilities, aiming to modernize the "1990s-era" authentication landscape for 3,500+ developers.

Why is relevant?

The transition to a "Passwordless" future is the core narrative here, making it a benchmark for infrastructure-as-a-service startups. It demonstrates how to pitch a highly technical product by focusing on the business outcome—higher user conversion and lower fraud rates. For founders, it is a key resource for understanding how to leverage founder-market fit (the team previously worked at Plaid) and how to articulate a "Category-Killing" strategy that replaces legacy incumbents like Auth0 by focusing on a developer-first, modular user experience.
Author
Stytch
Publication date
January 1st, 2021
Difficulty
Advanced
Keywords
  • Identity
  • Authentication
  • Passwordless
  • Series B
  • stytch
  • stytch authentication
  • stytch docs
  • pitch decks
  • sample pitch decks
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