ShopMy's deck supported their $18.5M Series B funding round in early 2024, led by Inspired Capital with participation from Mighty Capital and Swat Equity Partners. Operating in the Creator Economy and E-commerce industry, ShopMy provides an all-in-one platform that allows influencers to create digital storefronts and directly collaborate with brands. The insights reveal a shift from simple "affiliate links" to a comprehensive CRM for creators, enabling them to track performance, manage brand partnerships, and build deep catalogs of recommended products. The deck highlights an explosive growth trajectory—reaching over 40,000 creators and 800+ brand partners like Estée Lauder and Tatcha—while processing hundreds of millions in GMV. Its core moat is the "high-intent" nature of its traffic, which converts at significantly higher rates than traditional social media ads.

The professionalization of the creator economy is the central theme. Building a "double-sided" platform that solves pain points for both talent and enterprise creates immense value. Moving from a single feature (links) to an essential operating system (CRM + Storefront) provides the necessary stickiness to compete against social media giants.