Concept Ventures' deck was used to raise their £50M institutional pre-seed fund, which included a significant £30M cornerstone commitment from the British Business Bank. Operating as the UK’s largest dedicated pre-seed fund, the firm targets startups in the Work, Play, and Learning sectors. The deck emphasizes their "Outsider" mentality and a data-led approach to evaluating founder personality rather than just CVs, leading to a 71% graduation rate for their portfolio companies. The fund targets 60+ startups over four years with check sizes ranging from £100k to £600k.

Emerging fund managers and founders can use this to understand how a VC fund pitches itself to institutional investors (LPs). It is an essential resource for understanding how "Value-Add" is quantified and how fund theses are constructed. It illustrates the importance of track record (citing 100+ prior founders backed) and institutional backing in establishing credibility for a dedicated stage-specific fund.