Bind
Bind's deck was the driving force behind their $105M Series B funding round in 2020, which was fully subscribed by existing investors including Ascension Ventures and UnitedHealthcare. Operating in the Health Insurance and Insurtech industry, Bind introduced an "on-demand" model that radically simplified health benefits by completely eliminating deductibles and coinsurance. The deck reveals a core strategy focused on "cost clarity," allowing members to see certain, upfront prices for treatments and providers through a user-friendly app before they seek care. By using data to steer members toward higher-value providers, the platform demonstrated a 10-15% cost savings for employers and an eight-fold increase in enrollment between 2019 and 2020, proving that transparency in healthcare leads to more efficient consumer behavior.
Why is relevant?
Disrupting a massive, legacy-heavy industry through radical transparency is the hallmark of this deck. It is a critical resource for founders to understand how to pitch a "consumerized" version of a complex B2B service. It demonstrates how to leverage powerful traction metrics—such as an 83% app engagement rate—to prove that a new category (on-demand insurance) is not just a concept, but a high-growth reality that solves the universal pain points of unexpected medical costs and plan complexity.
Author
Bind (now Surest)
Publication date
January 1st, 2020
Difficulty
Intermediate
Keywords
- Insurtech
- Healthcare
- Fintech
- Series B
- surest
- surest insurance
- surest health insurance
- pitch decks
- sample pitch decks
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