AirBnb
Airbnb's deck was used to raise $600k in Seed funding from Sequoia Capital and Y Ventures. At the time, the company operated in the Travel and Hospitality industry with a focus on "booking rooms with locals rather than hotels." The deck is famous for its simplicity, particularly its "Business Model" slide which clearly stated they would take a 10% commission on every transaction—a straightforward path to a projected $200M in revenue. It effectively validated the market by highlighting existing behaviors on platforms like Craigslist and Couchsurfing, proving that the desire for affordable, local experiences was already established.
Why is relevant?
Startup pitching excellence is defined by this deck's clarity and brevity. It demonstrates how to articulate a massive market opportunity (2 billion+ trips booked globally) while solving a deeply personal pain point (price and local connection). For founders, it serves as a blueprint for "Problem-First" storytelling and showing, rather than just telling, how a product works through simple screenshots.
Author
Airbnb (originally AirBed & Breakfast)
Publication date
January 1st, 2008
Difficulty
Beginner
Keywords
- Marketplace
- Travel
- Hospitality
- Seed Round
- airbnb
- airbnb experience
- airbnb career
- pitch decks
- sample pitch decks
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