The meeting that showed me the truth about VCs
A viral TechCrunch confessional that exposes the 'Soft No'. VCs rarely say 'no'; they say 'you are too early' or 'let's keep in touch' to keep the option value alive. This article deconstructs the psychology of the 'Maybe' meeting, where VCs fish for competitive intelligence without intent to invest. It teaches founders to spot the difference between genuine diligence (asking about risks) and polite dismissal (asking generic questions), emphasizing that 'Time Kills All Deals'.
Why is relevant?
Founders waste months chasing 'Zombie VCs' who will never write a check. This archive is a reality check on investor incentives. It empowers founders to qualify investors as rigorously as investors qualify startups, encouraging them to demand clarity or walk away. It is a lesson in reclaiming the scarcest resource: your time.

Author
Tomer Dean
Publication date
June 1st, 2017
Difficulty
Advanced
Keywords
- VC psychology
- the soft no
- fundraising reality
- zombie VCs
- startup advice
- investor incentives
- deal flow management
- time kills all deals
- fundraising efficiency
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