Prematurely accelerating: Rushing growth without a solid foundation can lead to disaster. Startups should focus on achieving product-market fit before aggressively scaling. How hard should you push?: Striking the right balance between growth and stability is critical. Overextending can strain resources and hinder long-term success. The search for defining the repeatable: Identifying repeatable processes and scalable strategies is essential. Founders must distinguish between “figure-it-out” and “repeatable” modes. Nostalgia can be dangerous: Holding onto past practices can hinder adaptation. Startups should embrace change and evolve as they scale. Throwing an occasional Hail Mary: While bold moves are necessary, relying solely on high-risk strategies can backfire. A mix of calculated risks and steady progress is ideal

Dave Kellogg’s insights come from extensive experience as a CEO, CMO, and advisor in the startup ecosystem. His practical advice helps founders avoid common pitfalls during the scale-up phase. The article was deleted by Balderton making it even more interesting to see.