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18 experiments to test a new product idea

Moving beyond the 'Build it and they will come' fallacy, this framework provides a tactical menu of 18 validation experiments derived from Lean Startup methodology. It categorizes tests by fidelity and cost—from low-friction 'Fake Door' tests and 'Concierge MVPs' to high-fidelity 'Wizard of Oz' prototypes. The guide emphasizes 'Riskiest Assumption Testing' (RAT) over generic MVP building, forcing founders to isolate and validate the specific hypothesis that could kill the business (e.g., willingness to pay) before writing a single line of production code.

Why is relevant?

Most startups die not because they couldn't build the product, but because they built the wrong product. This archive saves months of runway by providing a structured way to gather empirical data on customer intent. It transforms product development from a creative art into a scientific process of hypothesis elimination, essential for preserving capital in the pre-seed stage.
18 experiments to test a new product idea, investment firm website screenshot
Author
Pawel Huryn / LinkedIn
Publication date
May 1st, 2024
Difficulty
Beginner
Keywords
  • Product validation
  • MVP experiments
  • lean startup
  • riskiest assumption testing
  • fake door test
  • concierge MVP
  • wizard of oz prototype
  • customer discovery
  • product-market fit.
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