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The science behind developing a successful pitch deck by docsend

DocSend analyzes send-ahead pitch deck usage data to reveal that successful pre-seed decks average 18 pages and 12 sections with 4:10 of VC viewing time, while seed decks average 19.5 pages with slightly less viewing time at 3:20, and outlines section-by-section benchmarks covering company purpose, problem, solution, why now, product, competition, market size, team, business model, traction, financials, and the fundraising ask. The business model section receives the longest investor read time at both stages, over a minute each, with pre-seed investors spending 28% more time scrutinizing it in 2020 than 2019, while the competition section saw a 51% year-over-year increase in pre-seed viewing time, and traction sections received nearly 80% more scrutiny on decks from companies that ultimately did not get funded. Practical tactical advice includes nailing the elevator pitch before building the deck, skipping the table of contents since almost no successful decks include one, tagging each slide with its section label, keeping slide copy under 50 words, and only including a financials section if it demonstrates genuinely strategic spending, since just a third of successfully funded seed companies included one at all.

Why is relevant?

First-time founders building their first pitch deck get genuinely rare, quantified benchmarks, exact page counts, section order, and second-by-second investor viewing times, drawn from real usage data across many actual fundraises rather than the more common qualitative advice about telling a compelling story. The specific finding that VCs spend nearly 80% more time scrutinizing the traction section of decks from companies that ultimately did not get funded is a genuinely useful diagnostic signal for founders, suggesting that unusually long investor attention on that particular section may indicate skepticism worth preempting rather than a positive sign of interest. The tactical checklist, no table of contents, labeled slide sections, under 50 words of copy per slide, gives founders a concrete, easy-to-apply editing pass to run against a finished draft, complementing the more strategic pitch and negotiation guides elsewhere in this archive with specific formatting mechanics.
The science behind developing a successful pitch deck by docsend, investment firm website screenshot
Author
DocSend Research Team
Publication date
January 1st, 2022
Difficulty
Beginner
Keywords
  • pitch deck structure
  • DocSend Startup Index
  • VC viewing time
  • business model section
  • traction section
  • slide order benchmarks
  • pre-seed vs seed deck
  • competition slide
  • elevator pitch
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