How to Run Your Startup in a Downcycle
Sequoia’s strategic memo outlines how startups should adapt during downturns by prioritizing runway, efficiency, and decisive leadership over growth at all costs.
Why is relevant?
Became a defining narrative for founder behavior during the reset, shaping boardroom and fundraising conversations globally.
Author
Sequoia Capital
Publication date
January 1st, 2022
Difficulty
Intermediate
Keywords
- Market downturns
- startup survival
- capital efficiency
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